Startups 101 posts

The latest startup and SME news and opinions from Digital Risks.

18 July 25
4 minute read

How to be a master of persuasion

Founding and building a business – or setting out as a freelancer - means starting from nothing. No brand. No customers. No infrastructure. No boss to back you up. But one skill is going to serve you above all others – learning how to get what you want.

18 July 09
3 minute read

Basic steps you need to cover to build your brand identity

Branding is essential for business. While the first thing that comes to mind are a business name, nice logo and catchy slogan, branding entails a whole lot more. It encompasses every aspect of the business and is geared toward influencing how customers view your business or product.

18 June 28
4 minute read

8 super cool uses of AR and VR technology

Unless you’re into gaming, you’d be forgiven for thinking virtual and augmented reality (aka VR and AR) are a bit one-dimensional. However as it becomes easier to create the content to feed VR and AR, there are some surprising ideas being trialled, tested and implemented. Here are some that caught our attention.

18 June 19
3 minute read

What to think about before moving into co-working spaces

Where to base your start-up is a big decision, particularly with so many co-working spaces to choose from. You need a home where you and your team feel comfortable and inspired, where you can network and learn from other businesses, and that ticks all the boxes for practicalities and costs.

18 June 11
5 minute read

Facts vs Faith: How to value an early stage business

Coming up with a business valuation is a right-of-passage for every founder, usually when you’re out ‘cap in hand’ to investors. The truth is that when your forecasts are more guesswork than accounting prowess, fitting yourself into a headache-inducing equation can be a waste of time. So, what’s the best approach?

18 June 05
4 minute read

How to be an innovative leader

When you’re working flat out to get a startup off the ground, developing your own leadership skills can often take a backseat. But as your team grows, understanding how to inspire and motivate your people, while fostering a collaborative and innovative culture, can increasingly make or break your success.

18 January 12
4 minute read

10 ways to kick-start your business in 2018

We all have a natural instinct to see January as a clean slate. Here's some ideas on how to give your business a kick-start into 2018.