Media liability insurance

Covers you for negligence in media content and advertising, including website, blogs and social media.

Get a quote in minutes
Award-winning cover
Only pay for what you need

In the digital age, the media never stops..

But that also means increased risk. If you’re in the media industry, or publish lots of content as part of your business, media liability insurance protects you for IP infringement, breach of confidentiality, right to privacy, and breach of comparative advertising regulations.

From rolling 24/7 news coverage, to real-time social media posts and instant online videos. The opportunities for enterprising businesses are endless, but that also means facing increased risk.

The rapid speed of digital media demands an always-on approach and rapid, if not instantaneous, response to keep up with the competition. But when deadlines are tight, that’s when mistakes happen. And if your media content oversteps the mark, your business could be liable.

From £5.35 per month

Pay by the month Change your cover anytime Access to specialists Copyright breaches

Why media liability insurance?

Content and social fails

One rogue tweet or misjudged Instagram post, and your business could face claims of defamation, slander or breach of privacy. Media liability insurance protects you for negligence in all your media content, including websites, blogs and social. So, if a post backfires, you'll know that any legal fees and compensation will be taken care of.

Copyright disputes

We're so used to sharing online that it can be easy to forget that using images or other content without permission could put you in breach of copyright. Media liability insurance is for just those moments, picking up the bill for any compensation and associated legal costs.

Comparative advertising regulations

It's a dog- eat dog world and sometimes you have to take risks to stand out from the competition. But overstep the mark with your advertising and you could be in breach of the comparative advertising regulations, with fines, legal costs and compensation to pay. With media liability insurance, it's covered.

Who needs media liability insurance?

Websites, blogs, social media – they're part and parcel of business today. But the sheer proliferation of media means the chance of making a mistake is greater than ever. And if that happens, your business could be liable.

Media liability insurance guide

What is media liability insurance?

A media liability policy - sometimes known as errors & omissions liability insurance - covers you for negligence in your communications over online and offline media, including social media, blogs, websites and advertising.

So if a moment of madness has left you in hot water, we’ll pick up any legal fees and compensation costs, shielding you from financial loss.

At Digital Risks, our media liability cover has been built around the specialist needs of tech and media companies in the digital age. So you’ll be covered for infringement of intellectual property, copyright infringement, breach of comparative advertising regulations, and privacy and confidentiality laws.

Who needs media liability cover?

Nowadays, most businesses are publishers of some sort, with social media accounts, blogs, content marketing, not to mention good old-fashioned advertising.

But even if media isn’t your core business, using all these channels can leave you open to legal claims, if you’re caught making false statements,or your comments offend somebody - however much it wasn’t intended.

So, if your business is involved in publishing lots of content, media liability cover will give you valuable protection.

And for any business operating in the media industry, including broadcasters, publishers, such as newspapers and magazines, and production companies, media liability insurance is essential.

What risks does media liability cover protect you from?

Social media defamation cases are on the rise, with many businesses unaware that tweets and posts are subject to the same laws as other published content.

Not only can they be costly, but social media #fails could also have a huge impact on your reputation, often attracting significant media attention.

There are other areas of media risk too. For example, you might accidentally use an image without permission from the owner, or make misleading or untrue statements about a competitor in your advertising.

If that happens, you’ll be faced with hefty defence costs to fight your case, and potentially high compensation payouts on top.

Things you can do

Even with a media liability policy, nobody wants to face a social media storm, or end up in the law courts - it’s far preferable to avoid a claim in the first place.

Steps you can take to protect your business include implementing a watertight approval process for your content, as well as outlining guidelines for the use of social media, blogs and online comments, so employees know what it and isn’t appropriate.

Other covers to consider

Professional indemnity

Covers your liability to customers for professional mistakes, errors or omissions in services you provide.

Cyber security

Covers your liability for failing to protect data, as well as penalties for not complying with data protection law.

Contents and equipment

Protects your property against theft, loss or damage.

Employers liability insurance

Covers your liability to employees for bodily injury or work-related sickness.

Award-Winning Insurance

We're the British Insurance Awards 2018 Insurance Start-up Winner - recognised for our innovative range of covers, online customer experience and flexible subscription model, which make buying and managing insurance easy and accessible for businesses in the digital industries.

Media liability insurance FAQs

What is media liability insurance and what does it cover?

Sometimes called errors & omissions (E&O) insurance, media liability isn’t just for media companies - although they are likely to need it. In fact, it’s designed for any company that produces or publishes content or advertising, online or offline, whether on a website, social media or print publications. And it will protect you for infringement of intellectual property, breach of confidentiality, right to privacy, and breach of comparative advertising regulations, covering any legal or other costs that result.

What kind of businesses do you provide cover for?

Is it mandatory to take out media liability insurance?

What is not covered by media liability insurance?

What are the levels of this cover and how much will it cost me?

How can I pay for my cover?

How do I get an invoice?

How can I make changes to my media liability policy or make a claim?

What kind of claims does media liability cover?

What else do I need?

Further reading

23 May 2019
3 minute read

Why is cybersecurity important?

To prevent your business from being a victim of third-party cyber attacks, there is a number of things you can do. Don't follow the wrong example - get your business covered.

20 May 2019
4 minute read

Small business workshops and training providers

While there’s a lot to be said for learning on the job, it certainly helps to have expert advice to fall back on, when starting a small business.

15 May 2019
7 minute read

25 cybersecurity resources you need to see

Here are 25 of the best cybersecurity resources out there to stay up to date with the rapidly growing area.

We insure thousands of innovative businesses

Tech Nation

We're rated excellent by our customers

Excellent value at an affordable monthly cost. I have not needed use the services. But its good to know I have the insurance there to allow me to get on with my work.

James, J. Black Photography

Flexible. simple, easy, immediate. As a busy freelancer I need flexibility to potentially change the policy month by month - very handy and a feature I didn't find with other providers.

Tim, Graphic Design Freelancer

Excellent service, and really lovely people. Completely understanding of small or start up businesses, and a willingness/ability to be flexible. I'm very happy.

Lorna, Magic Penny Gifts

A super slick interface and all around great experience. Thumbs up Digital Risks! Having spoken to a number of "large" insurers, the pricing I received from Digital Risks was much more competitively priced for "like for like" cover. Highly recommended.

Jonathan, Frello

You're in safe hands

Authorised by the FCA

The FCA supervises UK financial services firms to protect consumers. We are directly authorised and regulated by the FCA and our Firm Reference Number is 656459. These details can be confirmed on the Financial Services Register at or by calling the FCA on 0845 606 1234.

A-rated financial strength

Our insurance products are underwritten by security with Standard & Poor's A-rated financial strength or higher. This means the insurer has been independently assessed by the world’s leading credit rating provider and found to have a strong capacity to meet financial commitments (pay claims).

Protected by the FSCS

If you are a business with an annual turnover under £1m, charity with an annual income under £1m, or trust with net assets under £1m, then you will be entitled to compensation from the FSCS in the unlikely event we cannot meet our obligations. Full details and further information on the scheme are available at