In the digital age, the media never stops..
But that also means increased risk. If you’re in the media industry, or publish lots of content as part of your business, media liability insurance protects you for IP infringement, breach of confidentiality, right to privacy, and breach of comparative advertising regulations.
From rolling 24/7 news coverage, to real-time social media posts and instant online videos. The opportunities for enterprising businesses are endless, but that also means facing increased risk.
The rapid speed of digital media demands an always-on approach and rapid, if not instantaneous, response to keep up with the competition. But when deadlines are tight, that’s when mistakes happen. And if your media content oversteps the mark, your business could be liable.
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Why media liability insurance?
Content and social fails
One rogue tweet or misjudged Instagram post, and your business could face claims of defamation, slander or breach of privacy. Media liability insurance protects you for negligence in all your media content, including websites, blogs and social. So, if a post backfires, you'll know that any legal fees and compensation will be taken care of.
We're so used to sharing online that it can be easy to forget that using images or other content without permission could put you in breach of copyright. Media liability insurance is for just those moments, picking up the bill for any compensation and associated legal costs.
Comparative advertising regulations
It's a dog- eat dog world and sometimes you have to take risks to stand out from the competition. But overstep the mark with your advertising and you could be in breach of the comparative advertising regulations, with fines, legal costs and compensation to pay. With media liability insurance, it's covered.
Who needs media liability insurance?
Websites, blogs, social media – they're part and parcel of business today. But the sheer proliferation of media means the chance of making a mistake is greater than ever. And if that happens, your business could be liable.
Media liability insurance guide
What is media liability insurance?
A media liability policy - sometimes known as errors & omissions liability insurance - covers you for negligence in your communications over online and offline media, including social media, blogs, websites and advertising.
So if a moment of madness has left you in hot water, we’ll pick up any legal fees and compensation costs, shielding you from financial loss.
At Digital Risks, our media liability cover has been built around the specialist needs of tech and media companies in the digital age. So you’ll be covered for infringement of intellectual property, copyright infringement, breach of comparative advertising regulations, and privacy and confidentiality laws.
Who needs media liability cover?
Nowadays, most businesses are publishers of some sort, with social media accounts, blogs, content marketing, not to mention good old-fashioned advertising.
But even if media isn’t your core business, using all these channels can leave you open to legal claims, if you’re caught making false statements,or your comments offend somebody - however much it wasn’t intended.
So, if your business is involved in publishing lots of content, media liability cover will give you valuable protection.
And for any business operating in the media industry, including broadcasters, publishers, such as newspapers and magazines, and production companies, media liability insurance is essential.
What risks does media liability cover protect you from?
Social media defamation cases are on the rise, with many businesses unaware that tweets and posts are subject to the same laws as other published content.
Not only can they be costly, but social media #fails could also have a huge impact on your reputation, often attracting significant media attention.
There are other areas of media risk too. For example, you might accidentally use an image without permission from the owner, or make misleading or untrue statements about a competitor in your advertising.
If that happens, you’ll be faced with hefty defence costs to fight your case, and potentially high compensation payouts on top.
Things you can do
Even with a media liability policy, nobody wants to face a social media storm, or end up in the law courts - it’s far preferable to avoid a claim in the first place.
Steps you can take to protect your business include implementing a watertight approval process for your content, as well as outlining guidelines for the use of social media, blogs and online comments, so employees know what it and isn’t appropriate.
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Other covers to consider
Covers your liability to customers for professional mistakes, errors or omissions in services you provide.
Covers your liability for failing to protect data, as well as penalties for not complying with data protection law.
Contents and equipment
Protects your property against theft, loss or damage.
Employers liability insurance
Covers your liability to employees for bodily injury or work-related sickness.
We're the British Insurance Awards 2018 Insurance Start-up Winner - recognised for our innovative range of covers, online customer experience and flexible subscription model, which make buying and managing insurance easy and accessible for businesses in the digital industries.
Media liability insurance FAQs
Sometimes called errors & omissions (E&O) insurance, media liability isn’t just for media companies - although they are likely to need it. In fact, it’s designed for any company that produces or publishes content or advertising, online or offline, whether on a website, social media or print publications. And it will protect you for infringement of intellectual property, breach of confidentiality, right to privacy, and breach of comparative advertising regulations, covering any legal or other costs that result.
Digital Risks covers a broad range of business types. Whether you have an established company, a small startup, or you work as a contractor or freelancer, we can certainly take care of you. When you start an online quote, just start typing the first few letters of your business activity and our system will do the rest. And if it’s not on the list, give us a call and we’ll sort you out with a tailored policy.
Media liability is not a legal requirement for businesses in the UK, however it is becoming increasingly important. These days, most businesses have a website, a social media presence, even a blog or content hub, and that means you are responsible for everything that you publish on those channels.
Media liability insurance protects your business from possible errors and omissions within your website, blog and social media, including infringement of intellectual property, breach of confidentiality, right to privacy, and breach of comparative advertising regulation. However, it won’t protect you from professional mistakes that you make in the course of your business activities themselves. To protect your business from these types of claims, you’ll need professional indemnity insurance.
Both the level and the cost of media liability cover that you need will depend on several factors, such as your business activities and how much content you are publishing. You can find out for sure by getting in touch with us and talking over the details.
At Digital Risks, we don’t like to put constraints on anyone, especially our customers. All of our policies are sold as flexible pay-monthly subscriptions, helping you to manage your cash flow, and giving you the freedom to change or cancel your cover at any time.
Invoices for your monthly payments are available on request, so all you need to do is give us a call (or drop us a line), and we’ll get the requested documents sent out to you as quickly as possible. Alternatively, we can set up your account so that you automatically receive these on a monthly basis.
Our monthly subscription model gives you ultimate flexibility, with the option to cancel or change your cover at any time. A small business can grow and change quite frequently, which is why we make it incredibly easy to amend your policy - just get in touch with us by phone, email or webchat in the bottom right corner of this page.
Same goes for making a claim with Digital Risks - we won’t burden you with handling the process. All you need to do is let us know what happened and we will sort everything out for you as soon as possible.
Media liability insurance covers any risks that come with putting information out in the public domain, whether through advertising, content marketing, or social media activities. There are a whole variety of reasons that you could face a claim for the content you choose to publish, for example:
Every industry has its rumours flying around, but you should think twice before using these to promote your business.If one of your team members gets wind of some juicy gossip from a competitor and fires off a tweet about it, your rival is unlikely to take the issue lying down. s Just one moment of thoughtlessness could mean facing a claim for defamation, which could be seriously costly and damaging for your brand. So remember, there are other, more positive, ways to get publicity than by slandering your peers.
Every blog and social media post needs an image to catch the attention, which means somebody needs to spend a lot of time tracking down snazzy photos to use. When you’re in a hurry, it’s easy to just grab the first suitable pic you find, but do make sure you have the necessary licences before you click ‘upload’. If you’re caught using unlicensed materials in any advertising or publishing activities, however small, then you could find yourself with a hefty legal bill.
If you’re an online business then cyber liability insurance should be a serious consideration, alongside media liability. Cyber attacks and data breaches are on the rise and the fall-out from an attack can be seriously damaging, ranging from the loss of sensitive client data, to system downtime, damage to your infrastructure, or fines under the new GDPR.
If your business involves a professional service or providing advice, then you’ll also need professional indemnity insurance to protect you against any mistakes you might make in the course of your duties.
And don’t forget that you’re legally required to take out employers liability insurance, which protects you against any claims of accident, illness of injury from employees. With Digital Risks, EL comes in a package with both public and product iability cover, which will protect you from claims of accident or injury from members of the public, as a result of your activities or products.
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