Startups 101 posts
Cash Flow - The Secret Killers
You might not be in business for the money - at least, not entirely. But cash - or a lack of it - can sure as hell finish you off, if you don’t manage it correctly.
How to be a master of persuasion
Founding and building a business – or setting out as a freelancer - means starting from nothing. No brand. No customers. No infrastructure. No boss to back you up. But one skill is going to serve you above all others – learning how to get what you want.
Basic steps you need to cover to build your brand identity
Branding is essential for business. While the first thing that comes to mind are a business name, nice logo and catchy slogan, branding entails a whole lot more. It encompasses every aspect of the business and is geared toward influencing how customers view your business or product.
8 super cool uses of AR and VR technology
Unless you’re into gaming, you’d be forgiven for thinking virtual and augmented reality (aka VR and AR) are a bit one-dimensional. However as it becomes easier to create the content to feed VR and AR, there are some surprising ideas being trialled, tested and implemented. Here are some that caught our attention.
What to think about before moving into co-working spaces
Where to base your start-up is a big decision, particularly with so many co-working spaces to choose from. You need a home where you and your team feel comfortable and inspired, where you can network and learn from other businesses, and that ticks all the boxes for practicalities and costs.
Facts vs Faith: How to value an early stage business
Coming up with a business valuation is a right-of-passage for every founder, usually when you’re out ‘cap in hand’ to investors. The truth is that when your forecasts are more guesswork than accounting prowess, fitting yourself into a headache-inducing equation can be a waste of time. So, what’s the best approach?
How to be an innovative leader
When you’re working flat out to get a startup off the ground, developing your own leadership skills can often take a backseat. But as your team grows, understanding how to inspire and motivate your people, while fostering a collaborative and innovative culture, can increasingly make or break your success.